DO DATA DIFFERENT. GET DIFFERENT RESULTS.
Path2RealBuyers & Path2RealDonors
Real first-party transaction data. Not a model of it.
The data market runs on hearsay — probabilistic scores, inferred signals, and lookalike audiences
built to resemble reality. Path2RealBuyers and Path2RealDonors are built from something else: the
actual purchases and donations of ~273 million U.S. individuals and their associated households. We
call it ground truth — an eye-witness account of who is already in market
Why it matters: you can’t train a model on modeled data without introducing bias. Every layer of inference between the transaction and your model is a layer of drift — Path2RealBuyers and Path2RealDonors remove that layer.
WITH PATH2REALBUYERS AND/OR PATH2REALDONORS
- See customers sharper: recency, frequency, monetary value, and category activity — observed, not modeled.
- Move fast into new use cases: identity resolution, audience seeding, custom segmentation, suppression.
- Feed your models real signal: the kind your competitors are still trying to fake with inference.
- Cut the waste out of acquisition: fewer wasted names, fewer wasted impressions.
Delivered monthly. One row per individual, with name and the associated household’s postal address.
EXAMPLE USE CASES
Append to your customer data. Match customer
databases or website visitors against the data and
append contact or demographic information.
Linking & analytics. Link, validate, score, update, and
cleanse consumers, businesses, and email and postal
delivery points.
Advertising. Target advertising on display and social
media networks, plus search, mobile, CTV, OTT, and
email.
Modeling. Identify relevant seed names for training and
building models to generate targeted marketing
audiences.
Suppression & verification. Confirm whether individuals
or households should or should not be contacted.
Sub-licensing. Sublicense or distribute the data as an
integrated component of your overall dataset.
Top categories by reach
Highest-reach categories in the file, by household count.
REALBUYERS — 34 CATEGORIES
| Home Decor | 47.5M |
| Gifts | 42.8M |
| Subscription Box Food | 37.9M |
| Men’s & Women’s Fashion | 35.7M |
| Outdoor (activities + fashion) | 26.4M |
| Health and Wellness | 24.8M |
REALDONORS — 18 CATEGORIES
| Parks and Nature | 66.0M |
| Veterans Causes | 42.7M |
| Faith-Based Giving (3 faiths combined) | 23.8M |
| Liberal Political Causes | 21.0M |
| Conservative Political Causes | 18.1M |
| Environmental & Animal Welfare | 16.6M |
Also strong: Jewelry, Home Solutions, and more. Full 34/18-category breakdown in the appendix.
PRICING Based on your use case — available on a usage basis or as an unlimited-use subscription.
Who is Path2Response?
Your modern performance data partner, grounded in truth, determinism, and actual buying behavior.
- Privacy first: CCPA-compliant and SOC 2 certified.
- Reliable identity: deterministic matching with 575M+ HEMs for a unified view.
- Advanced tech: machine learning and modeling built for speed, not just scale.
- Ground truth data: first-party transactions across ~273M U.S. individuals.
- Modeling speed: same-day and next-day turnaround, back-tested before it ships.
- Behavior signals: rich, multi-channel signals modeled daily for maximum recency.
Every record is a real individual.
Not a model of one, not a lookalike, not an inference. That is the
difference between ground truth and hearsay — and it is the
whole reason Path2Real data performs.
Let’s get started.
Move beyond the limits of hearsay data — connect with your Path2Response team to see where the gap is in your current source mix.
For more information, email licensedfiles@path2response.com