Connect with ultimate source of truth for transaction-based US customer IDs
Path2InMarket amplifies the power of your ID Graph to reach in-market responders with past purchase behavior
Path2InMarket:
The ultimate transaction data source to fuel people-based marketing and customer intelligence.
- Leverage individual-level transaction data and recency
- Target in-market active spenders in 10+ categories
- Coverage for nearly every U.S. household with 100s of millions of consumer records
- Updated 5x/week
- Privacy-compliant with Federal and State-by-State legislation, including disclosure, consent, opt-in
- Sourced directly: 1st party individual-level data tied to name/address for exceptional accuracy
- No unverified 3rd party data sources
- Enhance modeling with included transaction recency flags, spend index, and more…
