To drive performance in social and CTV campaigns, you need a custom audience based on first-party data and real consumer (and/or donor) behavior, not inferred intent signals. Many retailers leverage Meta’s Lookalike Audiences for prospecting, yet this approach lacks the essential ingredient for high performance: verified transactional data. Understanding actual buying and donating habits is the missing link in social media targeting. 

Path2Response builds high-performance custom audiences that leverage customer data modeled against 5 billion+ first-party retail transactions across 40+ retail categories (and for nonprofits seeking a custom audience, we tap into 19 various causes.)

high performance custom audiences

Turning 5 Billion Transactions into Your Competitive Advantage

  • Custom Modeling with 1st-Party Data: We build your audience by modeling a seed universe against our massive coop database of real-world transactions, as well as demographic and lifestyle data.
  • Built for Social & CTV: We deliver your custom model directly to your seat across Meta, TikTok, Disney+/Hulu, Amazon, and DSPs (The Trade Desk, DV360, StackAdapt, Basis, etc.)
  • Seed Universe: We may already have the seed data needed to start, and we can begin building your custom audience immediately.
The Best Part: We’ve eliminated the “tech tax.” There is no cost to us to build your custom model, and there are no onboarding fees. You only pay for the data when you actually use it. We take the risk on the build; you reap the rewards of the performance.
Unlock My Performance Edge

How Path2Response Drives Performance

The Seed

Start with a seed universe of recent, best customers.

The Model

Modeled against 5B+ first-party retail transactions.

The Launch

Direct delivery to Social, CTV, and DSP platforms.

Performance

Path2Response has delivered high-performing audiences for 1,000+ retailers.
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Learn how our clients achieve game-changing results.

Achieve breakthrough results to thrill your clients.

Learn how our clients achieve game-changing results.