Segmentation vs. Modeling: How to Boost Average Gifts by 127%
Segmentation is Just the Start. The Real Win is in Response Modeling. If you’re a fundraiser, you’re already practicing segmentation.Segmenting your donor file by RFM (Recency, Frequency, Monetary value) is a fundamental principle in fundraising. It’s a great way to identify your most loyal supporters, and it’s a necessary first step. But in today’s environment, […]
Chris McDonald Appointed President & CRO at Path2Response
Chris McDonald Appointed President & Chief Revenue Officer Path2Response Strengthens Executive Leadership Team Broomfield, CO January 22, 2026 – Chris McDonald appointed President and Chief Revenue Officer at Path2Response, a modern data and modeling platform that identifies high-value audiences for brands and nonprofits. The addition, which strengthens the company’s executive leadership team as Path2Response continues […]
The 2026 Guide to Attracting New Donors for Non-Profits
Fundraising fatigue. Siloed data. Generic appeals. Sound familiar? In the ever-evolving world of non-profit fundraising, attracting new donors can feel like cracking a high-security vault. But what if the key could be found not in demographics or digital footprints but in something much more tangible? Unlock donor insights with real-world spending data.
A Media Buyer’s Guide to High-Quality Audiences
Navigating the Future of Digital Audiences with AI and High-Quality Data The digital advertising landscape is constantly changing. While the conversation around third-party cookies has shifted, the underlying challenge remains: how do media buyers cut through the noise to find and engage high-quality audiences that drive real results?The answer lies in moving beyond simple demographics […]
Database Marketing: The Ultimate Guide to Revenue Growth
Stop thinking of data as a simple spreadsheet. It’s a goldmine of customer behaviors, preferences, and purchasing habits. But this treasure is only as valuable as its quality. We’ll show you why clean, complete data—captured correctly at the point of sale—is the secret to unlocking laser-focused audience segmentation and skyrocketing campaign success.
Media Company Data Solutions: Enhance Targeting & Reach
In today’s digital landscape, media companies face a critical challenge: connecting with their audiences meaningfully while navigating a complex web of data privacy regulations. The Interactive Advertising Bureau (IAB) plays a crucial role in setting standards and providing guidance, but media companies need more than just guidelines; they need actionable solutions.
Data-Driven Marketing Strategies to Expand Your Reach
In a competitive fundraising environment, a “shot in the dark” approach wastes valuable resources. Our next-generation data cooperative allows you to identify and engage prospective donors based on their verified giving history and behaviors, maximizing the impact of every dollar spent.
Nonprofit Fundraising Trends 2025: The Top 5 Insights
We’ve compiled a summary of the top 5 trends for 2025, based on insights from 25 industry leaders. Here are five of the most critical trends you need to know about to drive your fundraising forward.
Data-Driven Donor Acquisition Strategies for Nonprofits
In a competitive environment, the most effective nonprofit marketing strategies are those built on a foundation of data and innovation, ensuring that every dollar spent on outreach is maximized. You need to work smarter, not just harder.
Targeted Mailing Lists: Higher ROI & Response Rates
A targeted mailing list is more than just a collection of addresses; it’s a curated list of potential customers who fit a specific profile. Instead of casting a wide, expensive net, you’re using a finely tuned spear to reach individuals who are most likely to be interested in your product or service. This precision is the most critical factor in driving a successful direct mail campaign.