How to 10x Client Targeting with a Data Cooperative
Clients demand breakthrough results, budgets are under constant pressure, and the third-party cookie is officially dead. Your team is left fighting for scraps in the same oversaturated, expensive “walled gardens” (looking at you, Google and Meta) as every other agency.
Path2InMarketX vs. Modeled Data Signals
Building with Precision Path2InMarketX vs. Modeled Data Signals In today’s competitive marketing landscape, the difference between an effective, high-ROI campaign and a wasted budget often comes down to one thing: the quality of your data.The problem is pervasive: many marketing models are built on shaky foundations. Relying on synthetic, modeled, and inferred data can lead […]
Eliminate the Guesswork: Why Synthetic Data Is a Risk, and Real Transactions Are Your Only Foundation
Eliminate the Guesswork Why Synthetic Data Is a Risk, and Real Transactions Are Your Only Foundation The Choice: Uncertainty vs. Victory In today’s high-stakes marketing environment, your budget is survival. Every dollar spent on audience targeting must deliver a measurable return. Yet, many organizations build their most critical campaigns on a foundation of data they […]
Segmentation vs. Modeling: How to Boost Average Gifts by 127%
Segmentation is Just the Start. The Real Win is in Response Modeling. If you’re a fundraiser, you’re already practicing segmentation.Segmenting your donor file by RFM (Recency, Frequency, Monetary value) is a fundamental principle in fundraising. It’s a great way to identify your most loyal supporters, and it’s a necessary first step. But in today’s environment, […]
The 2026 Guide to Attracting New Donors for Non-Profits
Fundraising fatigue. Siloed data. Generic appeals. Sound familiar? In the ever-evolving world of non-profit fundraising, attracting new donors can feel like cracking a high-security vault. But what if the key could be found not in demographics or digital footprints but in something much more tangible? Unlock donor insights with real-world spending data.
A Media Buyer’s Guide to High-Quality Audiences
Navigating the Future of Digital Audiences with AI and High-Quality Data The digital advertising landscape is constantly changing. While the conversation around third-party cookies has shifted, the underlying challenge remains: how do media buyers cut through the noise to find and engage high-quality audiences that drive real results?The answer lies in moving beyond simple demographics […]
Database Marketing: The Ultimate Guide to Revenue Growth
Stop thinking of data as a simple spreadsheet. It’s a goldmine of customer behaviors, preferences, and purchasing habits. But this treasure is only as valuable as its quality. We’ll show you why clean, complete data—captured correctly at the point of sale—is the secret to unlocking laser-focused audience segmentation and skyrocketing campaign success.
Media Company Data Solutions: Enhance Targeting & Reach
In today’s digital landscape, media companies face a critical challenge: connecting with their audiences meaningfully while navigating a complex web of data privacy regulations. The Interactive Advertising Bureau (IAB) plays a crucial role in setting standards and providing guidance, but media companies need more than just guidelines; they need actionable solutions.
Data-Driven Marketing Strategies to Expand Your Reach
In a competitive fundraising environment, a “shot in the dark” approach wastes valuable resources. Our next-generation data cooperative allows you to identify and engage prospective donors based on their verified giving history and behaviors, maximizing the impact of every dollar spent.
Nonprofit Fundraising Trends 2025: The Top 5 Insights
We’ve compiled a summary of the top 5 trends for 2025, based on insights from 25 industry leaders. Here are five of the most critical trends you need to know about to drive your fundraising forward.
