Path2Acquisition model provides exceptional results across multiple campaigns.
In order to support its mission and values, this prominent political action committee (PAC) had an aggressive growth target: increase donations by millions of dollars year-over-year.
The client, eager to maintain new donor volume, needed maximum efficiency for their growth marketing efforts. Therefore, the challenge was to boost average gift amount without sacrificing response.
After reviewing the client’s needs, we recommended the utilization of our website tagging solution, allowing us to capture site visitor behavioral data.
Integrating the site visit data with the clients’ Path2Acquisition model, we then optimized key scoring variables to enhance potential average gift performance.
The client’s Path2Acquisition model delivered an outstanding 64% lift in Income Per Piece Mailed, driven by substantial gains in both Response Rate and Average Gift! These results far exceeded the client’s performance targets.
The client has enjoyed consistently strong donor acquisition performance across multiple campaigns and reached their aggressive goals.