Home Improvement Client Drives Record Response Rates with Data-Driven Direct Mail and Website Tagging

Our major home improvement client was able to maximize their
direct mail reach and engagement with homeowners who were
most likely to convert into customers by leveraging website
tagging and Path2Acquisition.

Challenge

Our client, a leading online retailer of home improvement products, wanted to boost customer acquisition and drive sales through their direct mail campaigns. However, they faced challenges in reaching the right audience, resulting in stagnant response rates and a less-than-ideal return on their marketing investment.

To overcome these challenges, our client partnered with Path2Response to leverage the power of data-driven audience targeting, enhanced with real-time website behavior insights.

Path2Response implemented our website tagging technology to capture valuable browsing data, which was then integrated into their custom audience model. This allowed them to identify ideal prospects based on:

This approach allowed our client to target their direct mail campaigns with unprecedented precision, reaching homeowners who were actively interested in their products and most likely to convert.

Solution

Results

The results of the Path2Response campaign were impressive:

Overall Response Lift between
August and September = 4%

By targeting their mailings to a highly qualified audience, informed by real-time website behavior, our client achieved a significant increase in response rates, demonstrating the e􀆦ectiveness of data-driven direct mail strategies.

Home Improvement Client Drives Record Response Rates with Data-Driven Direct Mail and Website Tagging

Challenge

Solution

Solution

Results

Overall Response Lift between August and September = 4%

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Overall Response Lift between
August and September = 4%