Collectible Retailer Strikes Gold: A Direct Mail Success Story

Unlocking Explosive Growth with Path2Acquisition

Path2Response has been instrumental in our direct mail success over the past 2 years. Their data insights consistently deliver exceptional ROI, helping us target the right coin collectors with pinpoint accuracy. This has translated to strong response rates and sustained sales growth.

– Direct Marketing Manager

Challenge

A leading collectibles retailer, renowned for its direct mail program, sought to expand its customer base and drive new acquisitions. Their traditional offer involved a low-priced entry product (a discounted coin) followed by a series of full-priced coins offered monthly.

However, after decades in the industry, they faced the challenge of tapping into new customer universes and finding responsive prospects through direct mail.

Path2Response recommended a test of our Path2Acquisition model to address the client’s need for new customer growth.

We built a custom response model using their existing customer data to identify untapped audiences with a high propensity to respond to their coin offer.

Solution

Results

The initial Path2Acquisition test campaign exceeded the client’s performance benchmarks, delivering impressive results compared to other audience sources.

Path2Response’s audiences provided:

This success led to a significant expansion of Path2Acquisition audiences in subsequent campaigns:

Collectible Retailer Strikes Gold: A Direct Mail Success Story

Challenge

Solution

Solution

Results

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