Retail Buyers:
Seasonal-Holiday, Super Buyers, Propensity to Buy by Category, Demographics of Verified Buyers
High-performing
retail buyer audiences
built from 1st party
retail transactions,
plus demographics
all tied to verified
retail transactions.
Seasonal-Holiday Buyers
- Mother’s Day
- Father’s Day
- Black Friday
- Christmas-Hanukkah
Retail Super Spenders
- Super Spenders
- Super Shoppers across titles
- High-ticket Buyers
- Value Shoppers
Propensity to Buy
- 40+ buyer categories
- Built from RFM transactions
- Maximize scale/reach
- No modeling
Buyer-Verified Demographics
- Age bands, generation
- HH income, home value
- Children age ranges
- Dwelling type, marital status
- Education, net worth
