The Problem: Your marketing models are only as good as the data they’re built on.
Synthetic, modeled, and inferred data can lead you down the wrong path.
The Path2InMarketX Solution: We provide the pure, raw transaction data you need. Our
dataset is built on deterministic matches from 1st party transactional data, offering a true
representation of category specific consumer behavior.
The Result: You can build high-velocity audiences based on actual, not inferred activity,
leading to more effective campaigns and better results.
