Stop Guessing, Start Acquiring

Path2Response Digital Audiences Use REAL Purchase Data, Not Just Inferred Intent

In today’s crowded digital marketplace, reaching the right audience is crucial for survival and growth. Many marketers turn to “custom” or “behavioral” digital audiences, hoping for precision beyond generic segments. Our competitors typically highlight the benefits of custom approaches, focusing on consumer behavior.

However, a critical distinction is often missed: What kind of behavior drives the targeting?

Too often, digital audiences rely heavily on inferred behavior—clicks, page views, content consumption, or modeled affinities. These are proxies, suggesting potential interest. But suggestion isn’t certainty. A click isn’t a purchase, and liking a sports team’s page doesn’t guarantee buying a ticket.

Path2Response is changing the game by bringing our core strength—predictive modeling based on actual, verified purchase behavior—to the digital realm. Introducing Path2Response Digital Audiences: precision targeting powered by the most reliable predictor of future spending: past buying history.

Why Actual Purchase Data Beats Inferred Intent Every Time

While targeting based on online activity seems logical, it has inherent limitations compared to using verified transactional data:

Inference vs. Fact

Browse history shows interest, maybe consideration. Actual purchase data shows commitment and action. Which is a stronger signal for finding your next customer? Path2Response builds audiences from the fact of past purchases PLUS intent data, minimizing the guesswork inherent in interpreting online signals alone.

PREDICTIVE POWER

For decades, Path2Response has proven that past purchase behavior is the single most powerful predictor of future purchases in direct mail. We now apply this proven, high-quality data and intent data to identify your best prospects online. While competitors build custom audiences using a mix of signals, we prioritize the gold standard: transactional data. Our proprietary modeling techniques identify the right intent signals or filter out the meaningless data…

ELIMINATING WASTE

Targeting based on inferred intent inevitably means spending budget on individuals who look interested but will never convert. By focusing on audiences constructed from actual buyers within relevant categories, Path2Response Digital Audiences drastically reduce wasted ad spend and direct your resources toward prospects with a demonstrated willingness to buy. Less “spray and pray,” more “precision and pay,” fueled by fundamental data.

TRUE HIGH-INTENT AUDIENCES

Everyone wants “high-intent” audiences. What signals higher intent than a history of actually purchasing similar products or services? Path2Response Digital Audiences deliver precisely that—individuals whose recent transactions, not just online browsing, mark them as prime candidates for your offer.

PATH2RESPONSE Digital Audiences

Built on a Foundation of Reality

Our new digital offering isn’t just another modeled audience. It’s the logical extension of our core competency:

Powered by Purchase Data: Leverages our vast, privacy-compliant consumer purchase history database.
Predictive Accuracy: Employs the same sophisticated modeling techniques honed over years of delivering top-tier direct mail audiences.
Seamless Integration enables truly coordinated omnichannel campaigns. Based on purchase data, identify your best prospects and reach them effectively via direct mail and targeted digital ads, ensuring message consistency and maximizing impact.

The Path2Response Advantage

Beyond Generic "Custom"

Competitors talk about using “spending habits” or “purchasing patterns” in their custom builds. Path2Response furthers our digital audiences in verifiable, SKU-level, or category-level purchase transactions wherever possible. This granularity provides an unmatched level of precision.

Instead of audiences ready in “24-48 hours” based on potentially faster, less precise modeling, we focus on the quality and accuracy derived from deep analysis of actual buying behavior, ensuring your digital campaigns are built on the most solid foundation possible.

Make Your Digital Spend Work Smarter, Not Harder

Stop investing marketing dollars based on inferences and educated guesses. Leverage the undeniable power of actual purchase behavior to fuel your digital acquisition strategy.

Path2Response Digital Audiences enable you to:

Target Proven Buyers

Reach consumers who have demonstrably spent money in your category or related categories.

Boost Conversion Rates

Connect with audiences far more likely to convert due to their verified purchase history.

Drive Higher ROI

Achieve greater efficiency and return by focusing spend on the highest-propensity prospects.

Enhance Omni-Channel Strategy

Use a consistent, high-quality data source for direct mail and digital campaigns.

The Future is Accurate Acquisition

Don’t settle for digital audiences built on maybes. Demand audiences are built on the certainty of actual purchase behavior.

Ready to move beyond inferred intent and target based on transactional truth? Contact Path2Response today to learn how our NEW Digital Audiences can transform your customer acquisition results.