Path2Acquition provides a strategic, data-driven approach
Challenge
A leading online sports betting and fantasy sports platform wanted to increase targeted traffic during major events, like the Super BowlⓇ to appeal to both new and experienced players. They needed a solution that could precisely identify and qualify new customers based on their gaming preferences and engagement levels.
Solution
Path2Response’s data-driven strategy:
Identified high-potential prospects: Using proprietary data and predictive modeling to analyze gaming behavior and identify engaged users.
Qualified audiences by player type: Segmented prospects based on gaming activity to tailor marketing messages effectively.
Targeted with precision: Combined data sources to pinpoint the best time and channel for outreach, maximizing engagement and conversions.
Solution
Results
Results Summary
Path2Response’s data-driven targeting transformed this gaming service’s acquisition strategy, delivering impressive growth and maximizing campaign ROI in a highly competitive market.
