Transform Your Commerce Data into High-Performing Audiences

2 ducks
Our upgraded Shopify App integration bridges the gap between raw order data and high-impact audience modeling. By moving from manual file uploads to a direct, automated API stream, we reduce operational overhead while boosting campaign performance.

Why Upgrade?

Campaign Response Rate Index Impact
Near Real-Time Recency Reduces recency to 7 days Fresher transactional signals for modeling
Zero Service Bureau Fees Replaces manual file creation & weekly updates Saves ~$500 in transfer costs
Full Order Object SKUs, line items, refunds, POS, and 2-year backfill 360-degree historical & omnichannel visibility
Browser-Proof Reliability Direct API integration bypasses ITP & cookie loss Resilient to thirdparty deprecation risks
Upgrade your integration today via the Shopify App Store
Get the App

Key Benefits

1. Superior Data Fidelity & Campaign Performance
  • Power Campaigns with Recency That Outperforms: Standard pixel collection leaves models running on data that’s ~66 days old. Our direct API integration cuts that to 7 days — so your audience models are built on active buying behavior, not stale signals. The result: sharper targeting, stronger ROAS.
  • Higher Model Performance & Campaign ROAS: Richer, deterministic data directly enriches Path2Acquisition models, elevating audience selection quality, match rates, and overall targeting ROAS.
  • Deeper Lifecycle Data: Captures order totals, line items/ SKUs, fulfillment status, refunds, and multi-channel activity (web, mobile, integrated POS). Includes a 2-year historical data backfill from day one.
  • Ensure data reliability beyond browser restrictions. Our direct API integration bypasses the instability of tagbased collection—such as ITP and cookie deprecation— providing a robust and reliable data stream that isn’t dependent on browser-level tracking.
2. Cost & Operational Efficiency
  • Simplify your workflow and reduce overhead. Automated data syncing eliminates the need for manual file transfers and saves you from recurring external service bureau fees.
  • Accelerate speed-to-market, allowing faster campaign launches and agile turnaround for rushed timelines.
3. Frictionless Setup
  • Our API-based solution is ideal for clients with or without site tags. This frictionless approach allows you to leverage advanced analytics and data integration with a direct API call to keep your recency signals strong.