What Do You Know About What Your Customer Is Buying?
What Do You Know About What Your Customer Is Buying? As a brand marketer or nonprofit development director, your house file is a valuable asset.
What Do You Know About What Your Customer Is Buying? As a brand marketer or nonprofit development director, your house file is a valuable asset.
How to Understand Your Share of the Wallet In today’s competitive landscape, whether you’re a brand marketer vying for customer loyalty or a nonprofit development
The Future of USPS Privatization, Transformation, and What it Means for Direct Marketing The United States Postal Service (USPS), a long-standing institution critical to direct
It’s tempting to consider slashing direct mail budgets, but that would mean missing out on a channel that consistently delivers high engagement and ROI. How does quality data directly combat increasing campaign costs?
Gone are the days of “send and hope.” The future – and present – of successful direct mail lies in leveraging advanced data analytics to track, measure, and continuously optimize for provable success.
Beyond the Brochure Finding Your Ideal Traveler in a Crowded Market You know your traveler. They aren’t looking for just any vacation; they seek curated
