Supercharge Your Subscription Growth with Data-Driven Audience Acquisition In today’s competitive direct-to-consumer (DTC) landscape, especially for subscription-based brands, simply reaching more people isn’t enough. It’s
Reaching New Donors in Today’s World Acquiring new donors has always been a cornerstone of nonprofit sustainability, but the landscape feels particularly challenging. Between economic
The year 2025 presents a complex landscape for nonprofit organizations. Economic pressures, shifting donor behaviors, and increased service demands create significant hurdles. Understanding and adapting to these challenges is crucial for maintaining operational stability and fulfilling mission-driven objectives.
Although many of the big names in the data cooperative space existed, the modeling techniques we know today were not yet in use. In the early 2010s, direct mail marketers still heavily targeted their audiences using demographics like age, gender, and location. While this provided some level of segmentation, it was often a guessing game, leading to wasted resources and less-than-optimal results.
While we often focus on the immediate safety and well-being of those affected, it’s also crucial for businesses to consider how these events can disrupt operations – including direct mail marketing.
Amidst the constant barrage of emails and online ads, a tangible piece of mail possesses a unique power to cut through the noise and forge a genuine connection. However, the landscape of direct mail campaigns is changing demanding a more strategic and insightful approach to ensure every campaign delivers maximum impact.
