Path2RealBuyers

Path2RealDonors

The power of real consumer data for high-performance modeling and audience development

Introducing our family of licensed data products:

Path2RealBuyers

Path2RealDonors

Path2Linkage

The Data Market is Full of ‘Hearsay’

What if you could distinguish ground truth from hearsay?

Problem

Today’s “in market” data is flooded with probabilisti models, inferred signals, and lookalike audiences – not reality. The data you rely on may not be what you think it is.

Solution

Access to real customer transaction data, reliable identity and signals, with industry-best recency delivered direct to your data stack.

Result

An unfair competitive advantage rooted in truth, determinism, and verifiable purchase intent.

Who We Are: The Co-op Business Model

Over a decade of experience managing a specialty retail and nonprofit cooperative database with 1,240+ participants.

The Solution

Brands and nonprofits provide granular first-party transaction data at no cost.

In return, they receive high-performing modeled audiences for new customer acquisition.

Performance First

No cost to join or receive custom modeled audiences. Participants only pay based on usage.

This ensures performance is always our number one consideration.

Unique Signals

We are experts at modeling first-party transaction data combined with demographics.

We leverage daily site visitor signals to build and deliver hyper-qualified, in-market audiences within 24 to 48 hours, ensuring your campaigns always target the most recent consumer behaviors.

Meet Path2Response

Your modern performance data partner grounded in truth, determinism,
and actual buying behavior.

Privacy First

CCPA compliant and SOC-2 certified

Advanced Tech

We use machine learning & sophisticated modeling processes to deliver a better audience in less time

Ground Truth Data

First Party transaction data across 300 million US individuals sourced from the front lines of commerce

Reliable Identity

Deterministic identity grounded in postal and actual purchase data with 575mm HEMs for a unified customer view

Behavior Signals

Rich, multi-channel behavior signals modeled daily for maximum recency and performance

Your Unfair Advantage is Reality

We deliver ground truth. Our data is sourced directly from deterministic,
first-party transactions. This isn’t a guess or a model; it’s an “eye-witness account”
of real consumer behavior.

Introducing our family of licensed data products built on ground truth reality.