Rick is the Director of Business Development at Path2Response.  Rick brings 35+ years of experience working with brands, agencies, and industry partners across verticals including DTC, Finance, Healthcare, Insurance, Publishing, Travel & Hospitality, and Retail supporting B2C data-driven marketing initiatives. During his career Rick has been personally involved in thousands of marketing campaigns which have resulted in billions of pieces of targeted data-driven direct mail.
Rick has served on the DMA Leadership Advisory Council, and as a judge for the ANA International ECHO awards. In addition to this Rick has authored numerous articles for marketing industry publications including Applied Marketing Analytics, DMNews, Target Marketing, and was previously recognized as one of 50 Marketing Thought Leaders Over 50 by Brand Quarterly Magazine.
When not talking about data-driven marketing Rick enjoys time with family, golf, and serves as a board member for Mission318, a non-profit organization that provides humanitarian services to meet the physical, educational, and spiritual needs of the impoverished in Haiti.

Want to learn more about acquiring high-value buyers? Email Rick to set up a time to talk.