Add Steel to your ID Spine
Enhance your ID graph with accurate, durable, and privacy-compliant 1st party data at scale with Path2Linkage
Path2Linkage
The ultimate source of truth for
transaction-based US consumer IDs
Gain a 360-degree view of consumers
- Fuel enhanced engagement
- Optimize targeting across marketing channels
Path2Linkage:
- Covers nearly every U.S. household with 100s of millions of individual consumer records
- Updated 5x/week
- Privacy-compliant with Federal and State-by-State legislation, including disclosure, consent, opt-in
- Sourced directly: 1st party (Name & Address) data tied to transaction HEMs for exceptional accuracy and durability
- No unverified 3rd party data sources
