By now, most marketers have heard of the California Consumer Privacy Act (CCPA). This Act, slated to go into effect January 1, 2020, provides California residents with new rights as to how covered companies collect, use and distribute their personal data.

Prospecting success is affected by the strategic positioning of lists in the merge purge elimination and allocation process. The creation, placement and usage of “multis”, those rented names that appear on more than one list provider’s selection, is part of this strategy.

Path2Response has won the University of Colorado at Boulder Leeds School of Business’ “2017 Partner of the Year Recipient for the Master’s Programs in Supply Chain and Business Analytics” for the second consecutive year.

Preparing for the massive holiday sales bonanza probably isn’t at the top of your mind as you prep for your summer BBQ and watch the fireworks this Fourth of July, but since many people start their holiday shopping in early fall, it’s time to think about your mailings, and your overall direct mail strategy.

When we first talked about creating Path2Response, we faced tough choices regarding how we were going to gain traction with the business in a crowded Cooperative industry.

A major retail organization (let’s call them The ACME Corporation) was facing declining media performance and stagnating sales, so they decided to take a fresh look at their media and marketing budget.

Without access to the right (and most recent) data, marketers often stumble in their direct mail efforts. Real-time data is key to successful direct mail performance.

Not everyone is successful with direct mail — but based on these numbers, if you’re not successful, it’s time to rethink how you’re doing it.

Refresh Your Direct Mail Strategy: Get Better List Performance with Path2Response Interview with Mary Gessner. Mary Gessner previously led Path2Response’s Data Science team, ceaselessly exploring how the combination of online and offline consumer behavior improves…