Leveraging Multi Buyers without Confusing Results
Leveraging Multi Buyers without Confusing Results Path2Response Leveraging Multi Buyers without Confusing Results Elisa Berger, Ph.D.Principal/EVP Cross Country ComputerJune 2019Prospecting success is affected by the strategic positioning of lists...
Path2Response Awarded MS Supply Chain & Business Analytics Partner of the Year, Two Years in a Row
Path2Response Awarded MS Supply Chain & Business Analytics Partner of the Year, Two Years in a Row! Path2Response Awarded MS Supply Chain & Business Analytics Partner of the Year, Two Years in a Row! Path2Response has won the...
Christmas In July: Time To Prep For Your Holidays Mailings
Christmas In July: Time to Prep for your Holidays Mailings Preparing for the massive holiday sales bonanza probably isn’t at the top of your mind as you prep for your summer BBQ and watch the fireworks this Fourth of July, but since many people start their holiday...
Getting Traction in Your Business
Getting Traction in Your Business - Written by Brian Rainey, Chief Executive Officer, Path2Response “I recently presented a session about “Getting Traction in Your Business” at the “Understanding Your Customer” VT/NH Marketing Group Annual event. The audience’s...
Case Study: Major Retailer Reallocates Media Mix for Better Campaign Performance
Case Study: Major Retailer Reallocates Media Mix for Better Campaign Performance - Written by Brian Rainey, CEO, Path2Response for the Integrated Media Research Center The Problem A major retail organization (let’s call them The ACME Corporation) was facing declining...
3 Ways to Get Better Results from Your Direct Mail Campaigns Now
3 Ways to Get Better Results from Your Direct Mail Campaigns, NOW Direct Mail Marketers are under increasing pressure to ramp up sales, increase consumer engagement, drive traffic and increase revenue NOW. Here are 3 key take-aways you can use right away to get better...
Print Isn’t Dead | How Can You Make It Work Better For your Business?
Print Isn't Dead: How Can You Make It Work Better For Your Business? With the advent of Pay-Per-Click (PPC) and other online advertising over the internet, you might think that "print is dead." But those obituaries are premature! Consider these 5, data-driven facts...
Refresh Your Direct Mail Strategy | Get Better List Performance with Path2Response
Refresh Your Direct Mail Strategy: Get Better List Performance with Path2Response Interview with Mary Gessner. Mary Gessner previously led Path2Response’s Data Science team, ceaselessly exploring how the combination of online and offline consumer behavior improves…
Refresh Your Direct Mail Strategy | New Data, New Technology and New Techniques for Nonprofit Fundraising
Refresh Your Direct Mail Strategy New Data, New Technology and New Techniques for Nonprofit Fundraising "Meeting of the Minds" I was at a “meeting of the minds” recently to brainstorm how to improve the direct mail program for a large nonprofit organization....