We care about your privacy

CONTROL HOW YOUR DATA IS USED.

How did my information become part of Path2Response’s marketing database and how is it used?

We strive to be transparent about how we develop our consumer and business marketing data products and want to share with you our approach.

It is Path2Response’s business to help companies reach consumers who are interested in their products or services. To do that, we maintain a cooperative database where members (mostly catalog and retail companies) contribute information about their customers. These companies commit to abiding by all applicable laws, regulations and industry guidelines. We also obtain data from public data sources such as census data, telephone directories, real property recorder and assessor information and from other information providers who had permission to share data, such as surveys and questionnaires that provided appropriate notice and choice.

We then start to build models that help predict elements of your lifestyle so that our clients can bring you offers that will interest you and not offers that are irrelevant to you. For example, the data might determine that you enjoy high-end women’s apparel and you may receive a catalog from a retailer of women’s luxury clothing. Or, the data could infer that you own a cat and it would be used by a pet supply store to provide you an offer for cat food. The goal is to help you receive a more personalized experience that is of benefit to you.

How do I benefit?

The data we provide (names and addresses) is to be used only for marketing purposes. Our data helps marketing companies make the most efficient use of their marketing budgets. These companies use the data to provide existing or potential customers with opportunities to buy products or services or to contribute to charitable causes. Because of this, you may:

  • Receive a catalog and discover a new product you love
  • Save money by receiving a special offer or discount delivered in your mailbox
  • Enjoy a more personalized experience on websites you visit
  • Discover a new product you love because you saw a digital ad targeted to you

Easily Control Your Data

At Path2Response, we respect your right to privacy. Please select from the following links to control how we use your data.

If you decide that you are no longer interested in receiving direct marketing from our customers, then you can opt-out of Path2Response sharing your information with other companies here or, you may call (888) 914-9661, PIN 625 484. Please note that our opt-out request is intended solely to be used for requests made directly by consumers.

If you are an authorized agent acting on behalf of a consumer, please see the information here which details how we accept requests from authorized agents.

Would you like to know what information about you looks like in our database? You may submit a request here or, you may call (888) 914-9661, PIN 625 484. Please note that before we can provide you with this information, we must first receive a signed declaration and then we must verify that you are who you say you are. We verify your identity using a third-party service and you may be asked a few questions to determine that you are who you say you are. Please note that our opt-out request is intended solely to be used for requests made directly by consumers.

If you are an authorized agent acting on behalf of a consumer, please see the information here which details how we accept requests from authorized agents.

Would you like us to delete your data from our database? You may submit a request to delete here or call (888) 914-9661, PIN 625 484. Please note that if you instruct us to delete your data, we will first consider this an opt-out from sale request and process it as such without additional input from you. If you further wish us to delete your data from our databases, we must separately receive an email confirmation from you and then verify your identity following our verification procedures.

If you are an authorized agent acting on behalf of a consumer, please see the information here which details how we accept requests from authorized agents.

More information on how to control the use of your data

By opting out of our databases, you should see a reduction in unwanted marketing offers you receive, but you won’t stop receiving all unwanted marketing offers. It often takes several weeks or months for your opt-out to go into effect, because of advertising planning cycles.

By opting out of Path2Response, you’re opting out of our marketing database only, not databases belonging to other companies. There are other companies similar to Path2Response that provide consumer information to marketers for marketing purposes, and you should also opt out with them if you don’t want your information shared for marketing purposes. The most comprehensive way to opt out of information sharing and to reduce the amount of unwanted marketing offers is to register with the Data and Marketing Association’s (DMA’s) mail preference service. Companies that are members of the DMA (now a part of the ANA) and non-member companies that use this service will remove consumers whose names and addresses are present.

Making privacy clear

We strive to make our approach to privacy clear and not provide complex, long privacy information full of legalese. We have ethical practices and our data is sourced legally and ethically. If you do not wish to be included in our database, we make it easy to opt-out. Our full privacy policy is found here.

ADDRESS

1805 Highway 42, 2nd Floor
Louisville, CO 80027