by Path2Response | Aug 15, 2017 | General Information
Path2Response Awarded MS Supply Chain & Business Analytics Partner of the Year, Two Years in a Row! Path2Response Awarded MS Supply Chain & Business Analytics Partner of the Year, Two Years in a Row! Path2Response has won the...
by Path2Response | Jul 12, 2017 | General Information
Christmas In July: Time to Prep for your Holidays Mailings Preparing for the massive holiday sales bonanza probably isn’t at the top of your mind as you prep for your summer BBQ and watch the fireworks this Fourth of July, but since many people start their holiday...
by Path2Response | Jun 28, 2017 | General Information
Getting Traction in Your Business – Written by Brian Rainey, Chief Executive Officer, Path2Response “I recently presented a session about “Getting Traction in Your Business” at the “Understanding Your Customer” VT/NH Marketing Group Annual event. The...
by Path2Response | Jun 21, 2017 | General Information
Case Study: Major Retailer Reallocates Media Mix for Better Campaign Performance – Written by Brian Rainey, CEO, Path2Response for the Integrated Media Research Center The Problem A major retail organization (let’s call them The ACME Corporation) was facing...
by Brian Rainey | Jun 12, 2017 | General Information
3 Ways to Get Better Results from Your Direct Mail Campaigns, NOW Direct Mail Marketers are under increasing pressure to ramp up sales, increase consumer engagement, drive traffic and increase revenue NOW. Here are 3 key take-aways you can use right away to get better...
by Maria Youth | May 16, 2017 | General Information
Print Isn’t Dead: How Can You Make It Work Better For Your Business? With the advent of Pay-Per-Click (PPC) and other online advertising over the internet, you might think that “print is dead.” But those obituaries are premature! Consider these 5,...
