by Path2Response | Dec 20, 2019 | General Information
California Consumer Privacy Act By now, most marketers have heard of the California Consumer Privacy Act (CCPA). This Act, slated to go into effect January 1, 2020, provides California residents with new rights as to how covered companies collect, use and distribute...
by Path2Response | Jul 1, 2019 | General Information
Leveraging Multi Buyers without Confusing Results Path2Response Leveraging Multi Buyers without Confusing Results Elisa Berger, Ph.D.Principal/EVP Cross Country ComputerJune 2019Prospecting success is affected by the strategic positioning of lists...
by Path2Response | Aug 15, 2017 | General Information
Path2Response Awarded MS Supply Chain & Business Analytics Partner of the Year, Two Years in a Row! Path2Response Awarded MS Supply Chain & Business Analytics Partner of the Year, Two Years in a Row! Path2Response has won the...
by Path2Response | Jul 12, 2017 | General Information
Christmas In July: Time to Prep for your Holidays Mailings Preparing for the massive holiday sales bonanza probably isn’t at the top of your mind as you prep for your summer BBQ and watch the fireworks this Fourth of July, but since many people start their holiday...
by Path2Response | Jun 28, 2017 | General Information
Getting Traction in Your Business – Written by Brian Rainey, Chief Executive Officer, Path2Response “I recently presented a session about “Getting Traction in Your Business” at the “Understanding Your Customer” VT/NH Marketing Group Annual event. The...
by Path2Response | Jun 21, 2017 | General Information
Case Study: Major Retailer Reallocates Media Mix for Better Campaign Performance – Written by Brian Rainey, CEO, Path2Response for the Integrated Media Research Center The Problem A major retail organization (let’s call them The ACME Corporation) was facing...
