California Consumer Privacy Act

California Consumer Privacy Act By now, most marketers have heard of the California Consumer Privacy Act (CCPA). This Act, slated to go into effect January 1, 2020, provides California residents with new rights as to how covered companies collect, use and distribute...

Getting Traction in Your Business

Getting Traction in Your Business – Written by Brian Rainey, Chief Executive Officer, Path2Response “I recently presented a session about “Getting Traction in Your Business” at the “Understanding Your Customer” VT/NH Marketing Group Annual event. The...