by Path2Response | Aug 15, 2017 | General Information
Path2Response Awarded MS Supply Chain & Business Analytics Partner of the Year, Two Years in a Row! Path2Response Awarded MS Supply Chain & Business Analytics Partner of the Year, Two Years in a Row! Path2Response has won the University of Colorado at...
by Path2Response | Jul 12, 2017 | General Information
Christmas In July: Time to Prep for your Holidays Mailings Preparing for the massive holiday sales bonanza probably isn’t at the top of your mind as you prep for your summer BBQ and watch the fireworks this Fourth of July, but since many people start their holiday...
by Path2Response | Jun 28, 2017 | General Information
Getting Traction in Your Business – Written by Brian Rainey, Chief Executive Officer, Path2Response “I recently presented a session about “Getting Traction in Your Business” at the “Understanding Your Customer” VT/NH Marketing Group Annual event. The audience’s...
by Path2Response | Jun 21, 2017 | General Information
Case Study: Major Retailer Reallocates Media Mix for Better Campaign Performance – Written by Brian Rainey, CEO, Path2Response for the Integrated Media Research Center The Problem A major retail organization (let’s call them The ACME Corporation) was facing...
by Path2Response | Feb 22, 2017 | General Information
Refresh Your Direct Mail Strategy: Get Better List Performance with Path2Response Interview with Mary Gessner Mary Gessner previously led Path2Response’s Data Science team, ceaselessly exploring how the combination of online and offline consumer behavior improves...
