by Path2Response | Jun 28, 2017 | General Information
Getting Traction in Your Business – Written by Brian Rainey, Chief Executive Officer, Path2Response “I recently presented a session about “Getting Traction in Your Business” at the “Understanding Your Customer” VT/NH Marketing Group Annual event. The...
by Path2Response | Jun 21, 2017 | General Information
Case Study: Major Retailer Reallocates Media Mix for Better Campaign Performance – Written by Brian Rainey, CEO, Path2Response for the Integrated Media Research Center The Problem A major retail organization (let’s call them The ACME Corporation) was facing...
by Brian Rainey | Jun 12, 2017 | General Information
3 Ways to Get Better Results from Your Direct Mail Campaigns, NOW Direct Mail Marketers are under increasing pressure to ramp up sales, increase consumer engagement, drive traffic and increase revenue NOW. Here are 3 key take-aways you can use right away to get better...
